3 Powerful Benefits of Big Data

Big Data gives some astonishing advantages to a wide range of organizations over the globe. From the education sector to the healthcare industry, pretty much every industry is currently bound to big data analytics in a few or the other way. From the earliest starting point of time until 2003, the whole world just had five billion gigabytes of data. A similar amount of data was produced over just two days in 2011. By 2013, this volume was created every 10 minutes. It is, hence, to be expected that a generation of 90% of the considerable amount of data on the planet has been in the previous few years.


The speed at which information is streamed, these days, is uncommon, making it hard to manage it in a timely fashion. Smart metering, sensors, and RFID labels make it important to manage data torrents in practically real-time. Most companies are thinking that it’s hard to respond to data rapidly.

Better Decision Making

The primary advantage of utilizing Big Data Analytics is that it has helped the decision-making process to a great extent. Instead of anonymously deciding, organizations are thinking about Big Data Analytics before closing to any decision. A variety of customer-centric factors like what the clients need, the solution for their issues, analyzing their needs as indicated by the market trends, and so on are considered for a better decision making process. Found out about Big Data picking up a foothold almost everywhere like the healthcare industry, financial sectors, government sectors, and so on. Yet, presently Big Data has entered the Casinos also. Shocked? And, why not every person likes betting, however.

Casinos are in the long run moving towards big data analytics. The MGM Grand in Las Vegas has begun utilizing big data analytics to give better gaming experience to its clients. The relationship between gamblers and the casino is very fragile. It generally must be a two-way process. A gambler won’t come back to the club if just the house owners are winning over again and again. The house owner must permit the gamblers to dominate a couple of games.

The success of any company can be estimated regarding how satisfied and loyal their customers are. If they give clients what they need, nothing can thwart their development. A standout amongst other marketing policies any company can follow is letting their customers choose how the product should resemble. Mountain Dew (a soft drink brand) and Doritos (American brand of seasoned tortilla chips) have both utilized this methodology and have watched shifting degrees of progress. The key belief system is, let the clients pick what they need, and supply that.

Related:- How to Overcome Data Quality Challenges

Powerful with AI

This entwined presence of big data and artificial intelligence (AI) is the most impressive advancement that the digital ecosystem has been seeing, and is forming the fate of how organizations leverage their information and analytical aptitudes to shape their business ventures. The new-age AI-based organizations readily comprehend the abilities to combine big data with AI capabilities to produce the maximum potential and transform it into gigantic business values.

With the huge commitment that each person and company is making, the volume of data just increases constantly. It’s assessed that before the end of 2020 each and every being on the planet would be contributing roughly 1.7mb data consistently. This connotes if by utilizing certain methods or innovation we can harness the potential of this data we would naturally be venturing into a developed variant of the digital ecosystem. This would likewise mean new and improved forms of businesses and addressing the earlier behemoth articulations all the more proficiently and in a better time span.

Artificial intelligence additionally assists with pleasing the unstructured data into systematic rows and columns, which is helping the companies to encounter new insights. This was similar information that was available before additionally, yet someplace in the depths of videos, images, emails, audio, and in the form of documents. As time passes, this data is getting all the more remarkable against traditional databases; it is connecting more spots than ever and delivering the output all the more adequately.

Related:- From Digitization to Transformation

Optimizing Product Price

The upside of Big Data for organizations is that they are utilizing Big Data to streamline the price they charge their clients. They will probably set the prices so that profit is maximized. Through Big Data they analyze the prices that have given the most extreme benefits to them under different notable economic situations. Through Big Data solutions they set their product’s price as indicated by the customer’s ability to pay under various conditions.

Their aim is that the customer should get value for his cash. To the extent, clients feel that way the organization will consistently continue to grow. However, to make a client satisfied consistently, the organization needs to make appropriate advancements in the product as indicated by the trends in the market and Big Data encourages them to do so.